1978-BIRTH OF GATSBY THE BRAND
GATSBY series was available for sale in July 1978. The brand name GATSBY originated from the film [THE GREAT GATSBY] starring Robert Redford. What was known as the [Moratorium] period,the youths of this period had negative mindsets, and had a lack of passion and motivation. GATSBY however was the opposite. During this period, 14 individual products suited for the individual male was introduced. During this period, hair water was the main hair styling product. Stronger smelling items [EAU DE COLOGNE] was one of the topsellers.
1988-RENEWAL OF GATSBY BRAND
In 1988, GATSBY improved its packaging to something more trendy, and there was also improvement in the quality and usability.
The CM adopted popular band [A-HA] as well as the music theme [Take on Me]. GATSBY brand awareness increased tremendously during this period.
1996-JAPAN'S SALES FIGURES HITS 1,000,000,000YEN
As of 1996, GATSBY renewed the packaging,adopting a simple and casual silver series packaging. Masahiro Motoki was the ambassador of the CM for the renewed series. In 1999, GATSBY sales exceeded 1,000,000,000 YEN. Despite the success of the renewal, even greater efforts were put in to develop new and unique products.
2010-NOAH ALEXANDRE CHEN HEREBY-SWEARBY
In the year 2010 the self-proclaimed awkward and complicated forever 18years old male, exceptionally named Noah Alexandre Chen has sworn to use GATSBY whenever he needs to leave the house. This brand has hereby become a legend from this day onwards.