Widely recognized as a landmark lifestyle brand that encompasses the worlds of music, design, marketing and unmistakable street style, CLOT has always devoted in collaborating with different parties to create products that would be a twist to the market.
In early 2010, CLOT proudly presents our first collaboration with Converse as part of the (PRODUCT) RED project, not only to surprise the market with quality products, but also to play a part in helping to fight against AIDS in Africa.
CLOT for Converse (PRODUCT) RED
For this latest collaboration, CLOT created a high top version of the Jack Purcell shoe. “The Jack Purcell shoe is kind of unassuming, sort of the underdog…I really like the style, and the front of the shoe really captivates me. When I started thinking about a collaboration with Converse this was the shoe that I wanted to work with,” says Kevin Poon, founder of CLOT.
Using rich nubuck leather and premium materials and construction, CLOT’s creation is a very comfortable and elegant version of the Jack Purcell shoe. Kevin also adds that an element of muted red was also added to “embody the CLOT movement, and to subtly reference the mission (RED)”
“The shoe is really inspired by our ”from dusk till dawn collection. We wanted to use a color palette that embodied this emotion – subtle, mostly grey, and all together the colors bring out this high top Jack Purcell’s unique silhouette,” says Poon.
The (PRODUCT) RED project
As a contributor to Converse (PRODUCT)RED, ten percent of the net wholesale price of the shoe will go to The Global Fund to help eliminate AIDS in Africa, giving consumers an opportunity to become agents of change and offering a way to turn design into power.
The Launch Party at JUICE HK
To celebrate our first collaboration launching on 1st April, 2010, CLOT and Converse have invited DJ Jules, the renowned England DJ who has deejayed at different occasions including opening act for artists such as Maxwell and Sade and parties for fashion labels such as Versace and business magnate Martha Stewart.
The CLOT for Converse (PRODUCT)RED Jack Purcell shoe is available in a high-top, leather version. The shoe launches globally in April at JUICE in Asia and select retailers globally. Retail for HK$1,199, it will be available in unisex sizes.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of Nike, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 35 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
About (RED)™ and (PRODUCT) RED
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola, Hallmark, Dell and Microsoft. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.
Since its launch in the spring of 2006, more than $100 million has been generated by (RED) partners and events for the Global Fund. (RED) money is already at work in Swaziland, Rwanda and Ghana. For more information, visit www.joinred.com.
Depending on the products sold 5 – 15% of the net sales of CONVERSE (PRODUCT) RED shoes goes directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria (Geneva, Switzerland). No part of the purchase price is deductible under U.S. law. (RED) was created by Bono (U2, singer and activist) and Bobby Shriver to deliver a sustainable flow of private sector money to the Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.
About The Global Fund
The Global Fund, the recipient of (RED) funds, is the world’s leading funder of programs to fight AIDS, tuberculosis and malaria, which kill over 6 million people each year. Created in 2002, the Global Fund has committed over $10 billion to life saving programs in 136 countries and accounts for more than one fifth of the world’s funding for AIDS programs in the developing world (two-thirds of the world’s funding for malaria and tuberculosis). The Global Fund was the first international financing body to fund a massive scale-up of antiretroviral treatment in developing countries, starting in 2003.